House of Kolor by Valspar is inviting customers and visitors to explore its new website and merchandise store at www.houseofkolor.com. The new website has been designed with the customer in mind, featuring a user-friendly experience with improved navigation, detailed product information, technical documents, videos and access to all social media accounts on one page. The new site includes products, purchase information, tips and inspiration through an all new way to access House of Kolor paint formulas. Visitors are invited to browse custom color options, enabling them to find the perfect match for their project in almost every gloss, sparkle or head-turning hue imaginable. Colors can be filtered by finish, color, VOC compliance, product line, carrier basecoat, FX Effects or Kandy concentrate. Colors are searchable by formula number as well. “The goal of the redesigned website is to be every painter’s guidebook to the world of custom painting,” said Gina Mahan, House of Kolor global brand manager. “House of Kolor by Valspar has always strived to put the consumer first and the newly redesigned website is no exception. The faster a customer can find answers to their questions, the quicker they can get back to the garage.” TDS and SDS documents, U.S. and Canada Regulations, VOC components, mixing charts and more are also available on the new House of Kolor website. A full product catalog and mini-catalog are also available as well as access to distributor contact information across 23 countries. The new site provides the same seamless experience regardless of device — desktop, laptop, tablet or phone.